RELATIONSHIP MARKETING IN PROFFESIONAL SPORT

The scope of this study is to present the evolution of Barclays Premier League organization from the relationship marketing perspective and to analyze issues regarding the way in which the sportive organization implements the relationship marketing principles, which strategies is using and what are...

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Bibliographic Details
Main Author: Iftime Dragoș Adrian (Author)
Format: Book
Published: ALTIUS ACADEMY Foundation - Faculty of Physical Education and Sports, 2015-10-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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