Sponsorship by food and beverage companies in soccer: an analysis of the 2019 Copa América

• Main Authors: Larissa Cardoso de Miranda Araujo (Author), Juliana de Paula Matos (Author), Paula Martins Horta (Author)
• Format: Book
• Published: Universidade de São Paulo, 2022-05-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

ABSTRACT OBJECTIVE To identify the sponsorship by food and beverage companies of the teams participating in the 2019 Copa América Soccer Cup and associate this sponsorship with characteristics of the teams and their respective countries. METHODS The sponsors of the 10 teams participating in the 46t...