Unveiling the Digital Landscape of E-Cigarette Marketing in India: Evidence From Mixed Method Study

• Main Authors: Deepika Bahl (Author), Shalini Bassi (Author), Nishibha Thapliyal (Author), Kashish Aneja (Author), Praveen Sinha (Author), Monika Arora (Author)
• Format: Book
• Published: SAGE Publishing, 2024-06-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Introduction: India is one of the few countries to have banned production, manufacture, import, export, transport, sale, distribution, storage and advertisement of electronic cigarettes (e-cigarettes). With the advent of technology, these product are being marketed extensively on internet despite th...