Visitor segmentation of heritage tourist attraction in Indonesia using google trend analysis

• Main Authors: I Gusti Bagus Rai Utama (Author), Ni Putu Dyah Krismawintari (Author), I Wayan Ruspendi Junaedi (Author), PA Andiena Nindya Putri (Author), I Made Sumartana (Author)
• Format: Book
• Published: Indonesian Institute for Counseling, Education and Therapy (IICET), 2023-03-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

This study aims to determine the popularity of heritage tourist attractions, namely Borobudur, Prambanan, Besakih, and Tanah Lot using the Google Trends tool based on a historical database of the last five years. In addition to popularity, this study also determines the market segmentation of each t...