Child-directed marketing on packaged breakfast cereals in South Africa

Abstract Objective: Childhood obesity is on the rise in South Africa (SA), and child-directed marketing (CDM) is one of the contributing factors to children's unhealthy food choices. This study assessed CDM on packaged breakfast cereals available in SA supermarkets and their nutritional quality...

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Bibliographic Details
Main Authors: Alice S Khan (Author), Tamryn Frank (Author), Rina Elizabeth Swart (Author)
Format: Book
Published: Cambridge University Press, 2023-10-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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