The Relationship between Brand Image and Brand Trust in Sporting Goods Consumers

• Autori principali: Mohammad Deheshti (Autore), Javad Adabi Firouzjah (Autore), Hossein Alimohammadi (Autore)
• Natura: Libro
• Pubblicazione: The Society of Aging and Physical Activity (SAPA), 2016-10-01T00:00:00Z.
• Soggetti: article
• Accesso online: Connect to this object online.

The image of a brand is the first word or image that is evoked in the mind of costumers immediately after hearing the brand name. The purpose of paying attention to the brand image is to ensure the proper mentality of consumers toward the brand. The components such as suitability, services, brand, v...