Sport event leveraging aimed at destination brand benefits: The case Cameroon
The study sets out to determine event attendee perceptions on sport event leveraging which is aimed at destination brand benefits for Cameroon. The study employed a quantitative inquiry whereby data were collected from sport event attendees at various stadiums in Cameroon during the 2021 African Cup...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
Editura Universităţii din Oradea,
2023-08-01T00:00:00Z.
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| Subjects: | |
| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |