An Observational Study of the Implementation of the Tobacco-Free Film and Television Policy in India

• Main Authors: Nalin Singh Negi (Author), Vineet Munish Gill (Author), Meena Maharjan (Author), Praveen Sinha (Author), Pallavi Puri (Author), Vaishakhi Mallik (Author), Sandra Mullin (Author), Fikru Tullu (Author), Nandita Murukutla (Author)
• Format: Book
• Published: SAGE Publishing, 2023-09-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Background Positive portrayals of tobacco use in entertainment media can normalize and perpetuate use. In 2012, the Government of India implemented the Tobacco-Free Film and Television Rules, a first-of-its-kind comprehensive regulation to restrict tobacco depiction in films and television programs....