Association Between Cigarette and Bidi Purchase Behavior (Loose vs Pack) and Health Warning Label Exposure: Findings From the Tobacco Control Policy India Survey and In-Depth Interviews With People Who Smoke

• Main Authors: Mayank Sakhuja (Author), Daniela B Friedman (Author), Mark M Macauda (Author), James R Hebert (Author), Mangesh S Pednekar (Author), Prakash C Gupta (Author), Geoffrey T Fong (Author), James F Thrasher (Author)
• Format: Book
• Published: JMIR Publications, 2024-09-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

BackgroundThe sale of loose cigarettes or bidis can undermine the purpose of requiring health warning labels (HWLs) on cigarette packs and bidi bundles by diminishing their visibility and legibility. ObjectiveThis mixed-methods study aims to examine the association between purchase behavior (loose v...