The Impact of Education Quality and Self-Ability on Students' Decisions to Choose an Islamic Education Program in Higher Education: Exploring the Mediating Role of Brand Image

Educational institutions that succeed in building a positive brand image, providing quality education, and supporting the development of student's self-ability will have an advantage in attracting prospective students and maintaining their loyalty. This research aims to explore the role of bran...

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Main Authors: Harni Soimah (Author), Safiruddin al Baqi (Author), Rihab Wit Daryono (Author)
Format: Book
Published: Universitas Negeri Jakarta, 2024-06-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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