Can social marketing undo the COVID-19 infodemic? Predicting consumer preventive health behavior in the marginalized communities in Zimbabwe

• Main Authors: Phillip Dangaiso (Author), Forbes Makudza (Author), Sinothando Tshuma (Author), Hope Hogo (Author), Nyasha Mpondwe (Author), Courage Masona (Author), Upenyu Sakarombe (Author), Tendai Nedure (Author), Regis Muchowe (Author), Gift Nyathi (Author), Knowledge Jonasi (Author), Tendai Towo (Author), Tendai Manhando (Author), Daniel Tagwirei (Author)
• Format: Book
• Published: Taylor & Francis Group, 2023-12-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract: This study focuses on predicting preventive health behavior in the marginalized communities in Zimbabwe. The aim of the study was to investigate the determinants of consumer preventive health behavior based on the Coronavirus Disease 2019 (COVID-19) vaccination program in Zimbabwe. Using a...