Can social marketing undo the COVID-19 infodemic? Predicting consumer preventive health behavior in the marginalized communities in Zimbabwe

• मुख्य लेखकों: Phillip Dangaiso (लेखक), Forbes Makudza (लेखक), Sinothando Tshuma (लेखक), Hope Hogo (लेखक), Nyasha Mpondwe (लेखक), Courage Masona (लेखक), Upenyu Sakarombe (लेखक), Tendai Nedure (लेखक), Regis Muchowe (लेखक), Gift Nyathi (लेखक), Knowledge Jonasi (लेखक), Tendai Towo (लेखक), Tendai Manhando (लेखक), Daniel Tagwirei (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Taylor & Francis Group, 2023-12-01T00:00:00Z.
• विषय: article
• ऑनलाइन पहुंच: Connect to this object online.

Abstract: This study focuses on predicting preventive health behavior in the marginalized communities in Zimbabwe. The aim of the study was to investigate the determinants of consumer preventive health behavior based on the Coronavirus Disease 2019 (COVID-19) vaccination program in Zimbabwe. Using a...