Effects of in-store marketing on food and beverage purchases: a longitudinal study of households with children

• Main Authors: Anna H Grummon (Author), Joshua Petimar (Author), Alyssa J Moran (Author), Emma Anderson (Author), Peter Lurie (Author), Sara John (Author), Eric B Rimm (Author), Anne N Thorndike (Author)
• Format: Book
• Published: Cambridge University Press, 2024-01-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Objective: Most food retailers display foods in prominent locations as a marketing strategy (i.e. 'placement promotions'). We examined the extent to which households with children change their food and beverage purchases in response to these promotions. Design: We analysed a novel...