Effects of in-store marketing on food and beverage purchases: a longitudinal study of households with children
Abstract Objective: Most food retailers display foods in prominent locations as a marketing strategy (i.e. 'placement promotions'). We examined the extent to which households with children change their food and beverage purchases in response to these promotions. Design: We analysed a novel...
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| Main Authors: | , , , , , , , |
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| Format: | Book |
| Published: |
Cambridge University Press,
2024-01-01T00:00:00Z.
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