Brand extensions' influence on brand image : empirical study on Bodrex'sbrand

• 主要な著者: M. Rifqi Rokhman (著者), Sampurno (著者), Suci Paramitasari S. (著者)
• フォーマット: 図書
• 出版事項: Universitas Gadjah Mada, 2010-01-01T00:00:00Z.
• 主題: article
• オンライン･アクセス: Connect to this object online.

Bodrex's manufacturer is attempting to use Bodrex brand success to enter flu and cough medicine category by releasing Bodrex Flu dan Batuk. The launching of Bodrex Flu dan Batuk will affect Bodrex's brand image. The objective of this research is to examine the influence of Bodrex Flu dan B...