Brand extensions' influence on brand image : empirical study on Bodrex'sbrand
Bodrex's manufacturer is attempting to use Bodrex brand success to enter flu and cough medicine category by releasing Bodrex Flu dan Batuk. The launching of Bodrex Flu dan Batuk will affect Bodrex's brand image. The objective of this research is to examine the influence of Bodrex Flu dan B...
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Universitas Gadjah Mada,
2010-01-01T00:00:00Z.
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