Evaluating the Impact of a Game (Inner Dragon) on User Engagement Within a Leading Smartphone App for Smoking Cessation: Randomized Controlled Trial

• Main Authors: Justin S White (Author), Séverine Toussaert (Author), Bethany R Raiff (Author), Marie K Salem (Author), Amy Yunyu Chiang (Author), David Crane (Author), Edward Warrender (Author), Courtney R Lyles (Author), Lorien C Abroms (Author), J Lee Westmaas (Author), Johannes Thrul (Author)
• Format: Book
• Published: JMIR Publications, 2024-10-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

BackgroundSmartphone apps are a convenient, low-cost approach to delivering smoking cessation support to large numbers of individuals. Yet, the apps are susceptible to low rates of user engagement and retention. ObjectiveThis study aims to test the effects of a new game module (called Inner Dragon)...