Does price disclosure in pharmaceutical advertising result in price transparency? Evidence from a randomized experiment
Background: Policies that mandate list price disclosure in direct-to-consumer pharmaceutical advertising (DTCPA) cite price transparency among the benefits. The expectation is that price transparency will lead to changes in consumer behavior that will ultimately lower healthcare costs. Objective: Th...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
Elsevier,
2022-12-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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Internet
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| Call Number: |
A1234.567 |
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| Copy 1 | Available |