Does price disclosure in pharmaceutical advertising result in price transparency? Evidence from a randomized experiment

Background: Policies that mandate list price disclosure in direct-to-consumer pharmaceutical advertising (DTCPA) cite price transparency among the benefits. The expectation is that price transparency will lead to changes in consumer behavior that will ultimately lower healthcare costs. Objective: Th...

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Príomhchruthaitheoirí: Ilene L. Hollin (Údar), Jennifer Gerard Ball (Údar)
Formáid: LEABHAR
Foilsithe / Cruthaithe: Elsevier, 2022-12-01T00:00:00Z.
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