Production of Branding Model for Health Services Based on Clients' Expectations Approach

Background and Aim: One of the reasons that caused healths clients are feeling dissatisfaction with health organizations is expectations that they are creating and not able to meet according to their expectations. Therefore, the present study was conducted with the aim of production a branding model...

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Asıl Yazarlar: Masoomeh Abdi Talarposhti (Yazar), Ghahraman Mahmoudi Alemi (Yazar), Mohammad Ali Jahani (Yazar)
Materyal Türü: Kitap
Baskı/Yayın Bilgisi: Tehran University of Medical Sciences, 2021-10-01T00:00:00Z.
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3rd Floor Main Library

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Yer Numarası: A1234.567
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