Who says what to whom through what channel? Formative communication research on antibiotic resistance messaging for urgent care patients

Abstract Objective: To explore the source, message, channel, and receiver effects on patient concern for antibiotic resistance, willingness to reduce antibiotic use, and expectations for an antibiotic prescription in a prepandemic sample. Methods: We used data reported from a national cross-sectiona...

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Main Authors: Rachel B. Wade (Author), Monique M. Turner (Author), Rana F. Hamdy (Author), Youjin Jang (Author), Ruth J. Heo (Author), Cindy M. Liu (Author)
Format: Book
Published: Cambridge University Press, 2024-01-01T00:00:00Z.
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3rd Floor Main Library

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