“Don't affect the share price”: social media policy in higher education as reputation management

The last 5 years have seen a growing number of universities use social media services such as Twitter, Facebook and YouTube to engage with past, present and prospective students. More recently still, a number of universities have published policy or guidance documents on the use of social media for...

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Hoofdauteur: Tony McNeill (Auteur)
Formaat: Boek
Gepubliceerd in: Association for Learning Technology, 2012-08-01T00:00:00Z.
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