Examining gain- and loss-framed messages in a novel breast cancer screening/cardiovascular context: Does framing matter?

• Prif Awduron: Katharine J. Head (Awdur), Nancy Grant Harrington (Awdur), Julie B. Schnur (Awdur), Laurie Margolies (Awdur), Guy H. Montgomery (Awdur)
• Fformat: Llyfr
• Cyhoeddwyd: Elsevier, 2022-12-01T00:00:00Z.
• Pynciau: article
• Mynediad Ar-lein: Connect to this object online.

Objective: Digital mammography can reveal not only breast cancer but also breast arterial calcification (BAC), which can indicate potential coronary artery disease. To explore ways to inform women of their BAC status in the context of a standard mammography results letter, we conducted a preliminary...