Content analysis of food and beverage marketing in global esports: sponsorships of the premier events, leagues, teams and players
Background Food marketing has been implicated as a driving force of the obesity epidemic. Electronic sports, or 'esports', garners billions of viewership hours and is a consolidation of two major marketing outlets, online social media and sporting events, making it a focal point for food m...
Saved in:
| Main Authors: | , , , , |
|---|---|
| Format: | Book |
| Published: |
BMJ Publishing Group,
2024-03-01T00:00:00Z.
|
| Subjects: | |
| Online Access: | Connect to this object online. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|