Content analysis of food and beverage marketing in global esports: sponsorships of the premier events, leagues, teams and players

• Main Authors: Robin Ireland (Author), John William Long (Author), Sara Jordan Maksi (Author), Francisco Javier López Frías (Author), Travis D Masterson (Author)
• Format: Book
• Published: BMJ Publishing Group, 2024-03-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Background Food marketing has been implicated as a driving force of the obesity epidemic. Electronic sports, or 'esports', garners billions of viewership hours and is a consolidation of two major marketing outlets, online social media and sporting events, making it a focal point for food m...