Content analysis of food and beverage marketing in global esports: sponsorships of the premier events, leagues, teams and players

• Egile Nagusiak: Robin Ireland (Egilea), John William Long (Egilea), Sara Jordan Maksi (Egilea), Francisco Javier López Frías (Egilea), Travis D Masterson (Egilea)
• Formatua: Liburua
• Argitaratua: BMJ Publishing Group, 2024-03-01T00:00:00Z.
• Gaiak: article
• Sarrera elektronikoa: Connect to this object online.

Background Food marketing has been implicated as a driving force of the obesity epidemic. Electronic sports, or 'esports', garners billions of viewership hours and is a consolidation of two major marketing outlets, online social media and sporting events, making it a focal point for food m...