Building Healthcare Brand: Role of service, image, and trust

• मुख्य लेखकों: Pradeep Kumar (लेखक), Shashank Mittal (लेखक), Shubham Kumar (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: ACHSM, 2024-05-01T00:00:00Z.
• विषय: article
• ऑनलाइन पहुंच: Connect to this object online.

Objective: Healthcare branding is a recent concept, and its theoretical modeling is still somewhat inadequate. This paper examines how perceived service quality affects healthcare brand performance, brand image, and behavioral intention. Methods: The present study uses survey responses from 678 pati...