Building Healthcare Brand: Role of service, image, and trust

• Main Authors: Pradeep Kumar (Author), Shashank Mittal (Author), Shubham Kumar (Author)
• פורמט: ספר
• יצא לאור: ACHSM, 2024-05-01T00:00:00Z.
• נושאים: article
• גישה מקוונת: Connect to this object online.

Objective: Healthcare branding is a recent concept, and its theoretical modeling is still somewhat inadequate. This paper examines how perceived service quality affects healthcare brand performance, brand image, and behavioral intention. Methods: The present study uses survey responses from 678 pati...