Building Healthcare Brand: Role of service, image, and trust
Objective: Healthcare branding is a recent concept, and its theoretical modeling is still somewhat inadequate. This paper examines how perceived service quality affects healthcare brand performance, brand image, and behavioral intention. Methods: The present study uses survey responses from 678 pati...
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| Main Authors: | , , |
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| Format: | Book |
| Published: |
ACHSM,
2024-05-01T00:00:00Z.
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