THE ROLE OF STAKEHOLDER IN BUILDING A BRAND IMAGE AT MADRASAH ALIYAH

Brand image is a representation of the overall perception of a brand and is formed from information and knowledge of that brand. Having a positive brand image for educational institutions in today's global competition is very important. The existence of a brand image is an alternative in winnin...

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Bibliographic Details
Main Authors: Fajri Dwiyama (Author), Nurhasanah R (Author)
Format: Book
Published: Prodi Manajemen Pendidikan Islam Institut Pesantren KH Chalim Mojokerto, 2020-11-01T00:00:00Z.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available