Effect of a community based social marketing strategy on the uptake of clean delivery kits in peri-urban communities of Karachi, Pakistan

• Ngā kaituhi matua: Asra Usmani (Author), Shazia Sultana (Author), Imran Nisar (Author), Shehla Zaidi (Author), Imtiaz Jehan (Author), Anita Zaidi (Author)
• Hōputu: Pukapuka
• I whakaputaina: BMC, 2022-05-01T00:00:00Z.
• Ngā marau: article
• Urunga tuihono: Connect to this object online.

Abstract Background Pakistan has one of the highest neonatal and maternal mortality rates in the world. Use of clean delivery kits (CDK) at time of delivery improves maternal and newborn outcome. We test effectiveness of a social marketing strategy to increase uptake of CDKs in a low socioeconomic p...