Using a customer discovery process to enhance the potential dissemination and scalability of a family healthy weight program for rural communities and small towns

• Main Authors: Gwenndolyn C. Porter (Author), Jennie L. Hill (Author), Kate A. Heelan (Author), R. Todd Bartee (Author), Caitlin A. Golden (Author), Ali Malmkar (Author), Bryce A. Abbey (Author), Paul A. Estabrooks (Author)
• Format: Book
• Published: BMC, 2024-05-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Aim Customer discovery, an entrepreneurial and iterative process to understand the context and needs of potential adoption agencies, may be an innovative strategy to improve broader dissemination of evidence-based interventions. This paper describes the customer discovery process for the Bu...