Handwashing Message Type Predicts Behavioral Intentions in the United States at the Beginning of the Global COVID-19 Pandemic

Handwashing has been widely recommended to reduce the spread of COVID-19. Despite this, handwashing behavior remains low in the general public. Social marketing has been employed as a successful health promotion strategy for changing many health behaviors in the past. The present study examines if m...

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Autores principales: John Matkovic (Autor), Kelly S. Clemens (Autor), Kate Faasse (Autor), Andrew L. Geers (Autor)
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Publicado: Frontiers Media S.A., 2021-05-01T00:00:00Z.
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