Testing campaign slogans designed to motivate older people to be more physically active

• Main Authors: Simone Pettigrew (Author), Michelle I Jongenelis (Author), Liyuwork M Dana (Author), Rajni Rai (Author), Ben Jackson (Author), Robert U Newton (Author)
• Format: Book
• Published: Sax Institute, 2023-09-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Objectives and importance of study: Being physically active is critical for healthy ageing, yet many older people do not meet physical activity guidelines. The aim of this study was to test the relative effectiveness of five previously identified campaign slogans designed to encourage older people t...