Like, Share or Comment 'Till We Die: Analyzing Football Fans' Engagements, Identity and Loyalty on Social Media

• 主要な著者: Sabri Kaya (著者), Metin Argan (著者), Mehpare Tokay Argan (著者)
• フォーマット: 図書
• 出版事項: Jan Długosz University in Częstochowa, 2024-03-01T00:00:00Z.
• 主題: article
• オンライン･アクセス: Connect to this object online.

Football clubs have increasingly recognized the importance of social media networks as crucial tools for communication and interaction with their fans, both online and offline. The purpose of this study was to develop an all-encompassing conceptual model that scrutinizes the complex interconnection...