Like, Share or Comment 'Till We Die: Analyzing Football Fans' Engagements, Identity and Loyalty on Social Media
Football clubs have increasingly recognized the importance of social media networks as crucial tools for communication and interaction with their fans, both online and offline. The purpose of this study was to develop an all-encompassing conceptual model that scrutinizes the complex interconnection...
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| Main Authors: | , , |
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| Format: | Book |
| Published: |
Jan Długosz University in Częstochowa,
2024-03-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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