Customer Variety-Seeking and Brand Switching Intention: An Exploration of the Mediating Role of Customer Engagement
This study focuses on determining the impact of customer variety-seeking on brand switching intention by exploring the mediation role of customer engagement in streaming services in Indonesia. The data were gathered using a purposive sampling technique, and valid responses from 124 respondents were...
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| Main Authors: | , |
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| Format: | Book |
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Department of Management, Faculty of Economics, Universitas Negeri Malang,
2023-11-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |