The effect of location and type of nutrition content claims (NCCs) on healthy food purchase intentions: findings from an experimental study
Abstract Background Nutrition Content Claims (NCCs) are often used to enhance the appeal of healthy food products. Appropriate horizontal positioning of different NCCs in the consumer's visual field may help to improve the effect of the claims. This study examines the extent to which NCCs on fo...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
BMC,
2020-04-01T00:00:00Z.
|
| Subjects: | |
| Online Access: | Connect to this object online. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
