Marketing Strategies Used by Tobacco Companies Targeting the Queer Community

Background: This study described the marketing strategies tobacco companies use to advertise tobacco products to the Queer community. Methods: In this secondary qualitative analysis, 15 Queer participants were interviewed to explore their life experiences with tobacco product advertisements during t...

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Bibliographic Details
Main Authors: Kendra Lewis (Author), Diamond Cunningham (Author), Pamela Valera (Author)
Format: Book
Published: SAGE Publishing, 2024-06-01T00:00:00Z.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available