Alcohol marketing on YouTube: exploratory analysis of content adaptation to enhance user engagement in different national contexts
Abstract Background We know little about how social media alcohol marketing is utilized for alcohol promotion in different national contexts. There does not appear to be any academic work on online exposure to alcohol marketing via social media in India, and most of the limited research in Australia...
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| Main Authors: | , , , |
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| Format: | Book |
| Published: |
BMC,
2018-01-01T00:00:00Z.
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| Subjects: | |
| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |