Are need for affect and cognition culture dependent? Implications for global public health campaigns: a cross-sectional study

• Main Authors: Min Zhang (Author), Bei Zhu (Author), Chunlan Yuan (Author), Chao Zhao (Author), Jiaofeng Wang (Author), Qingwei Ruan (Author), Chao Han (Author), Zhijun Bao (Author), Jie Chen (Author), Kevin ( Vin) (Author), Ryan Vander Wielen (Author), Greg J. Siegle (Author)
• Format: Book
• Published: BMC, 2021-04-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Background Cultural differences in affective and cognitive intrinsic motivation could pose challenges for global public health campaigns, which use cognitive or affective goals to evoke desired attitudes and proactive health-promoting actions. This study aimed to identify cross-cultural dif...