The impact of interpretive and reductive front-of-pack labels on food choice and willingness to pay

• Main Authors: Zenobia Talati (Author), Richard Norman (Author), Simone Pettigrew (Author), Bruce Neal (Author), Bridget Kelly (Author), Helen Dixon (Author), Kylie Ball (Author), Caroline Miller (Author), Trevor Shilton (Author)
• Format: Book
• Published: BMC, 2017-12-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Background This study examined how front-of-pack labels and product healthfulness affect choice and willingness to pay across a range of foods. It was hypothesized that: (i) product choice and (ii) willingness to pay would be more aligned with product healthfulness when healthfulness was ex...