The impact of interpretive and reductive front-of-pack labels on food choice and willingness to pay

• मुख्य लेखकों: Zenobia Talati (लेखक), Richard Norman (लेखक), Simone Pettigrew (लेखक), Bruce Neal (लेखक), Bridget Kelly (लेखक), Helen Dixon (लेखक), Kylie Ball (लेखक), Caroline Miller (लेखक), Trevor Shilton (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: BMC, 2017-12-01T00:00:00Z.
• विषय: article
• ऑनलाइन पहुंच: Connect to this object online.

Abstract Background This study examined how front-of-pack labels and product healthfulness affect choice and willingness to pay across a range of foods. It was hypothesized that: (i) product choice and (ii) willingness to pay would be more aligned with product healthfulness when healthfulness was ex...