Pharmaceutical marketing: the example of drug samples

Branded drug samples are one of the most important promotional tools that pharmaceutical manufactures employ. Pharmaceutical sales representatives ("drug reps") use samples to gain access to physicians and other prescribers. Sample provision is closely intertwined with visits by drug reps;...

Volledige beschrijving

Bewaard in:
Bibliografische gegevens
Hoofdauteurs: Emily Couvillon Alagha (Auteur), Adriane Fugh-Berman (Auteur)
Formaat: Boek
Gepubliceerd in: Taylor & Francis Group, 2022-12-01T00:00:00Z.
Onderwerpen:
Online toegang:Connect to this object online.
Tags: Voeg label toe
Geen labels, Wees de eerste die dit record labelt!

Internet

Connect to this object online.

3rd Floor Main Library

Exemplaargegevens van 3rd Floor Main Library
Plaatsingsnummer: A1234.567
Kopie 1 Beschikbaar