The role of service marketing mix on the decision to choose a school: an empirical study on elementary schools

• Hoofdauteurs: Syarif Iskandar (Auteur), Burhan Rifuddin (Auteur), Dodi Ilham (Auteur), Rahmat Rahmat (Auteur)
• Formaat: Boek
• Gepubliceerd in: Indonesian Institute for Counseling, Education and Therapy (IICET), 2021-11-01T00:00:00Z.
• Onderwerpen: article
• Online toegang: Connect to this object online.

This study aims to analyze the effect of the service marketing mix, including Product, Price, Place, Promotion, People, Process, and Physical Evidence, on parents' decision-making in choosing elementary schools. This type of research is descriptive analysis. The research sample is parents or gu...