The role of service marketing mix on the decision to choose a school: an empirical study on elementary schools

• Main Authors: Syarif Iskandar (Author), Burhan Rifuddin (Author), Dodi Ilham (Author), Rahmat Rahmat (Author)
• Format: Book
• Published: Indonesian Institute for Counseling, Education and Therapy (IICET), 2021-11-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

This study aims to analyze the effect of the service marketing mix, including Product, Price, Place, Promotion, People, Process, and Physical Evidence, on parents' decision-making in choosing elementary schools. This type of research is descriptive analysis. The research sample is parents or gu...