Addressing Consumer Misconceptions on Antibiotic Use and Resistance in the Context of Sore Throat: Learnings from Social Media Listening

• Main Authors: Sabiha Essack (Author), John Bell (Author), Douglas Burgoyne (Author), Khalid Eljaaly (Author), Wirat Tongrod (Author), Thomas Markham (Author), Adrian Shephard (Author), Elsa López-Pintor (Author)
• Format: Book
• Published: MDPI AG, 2023-05-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

A misunderstanding of the mechanism of action and bacterial targets of antibiotics by consumers may drive inappropriate antibiotic use and antimicrobial resistance (AMR). Tackling AMR requires an in-depth understanding of consumer beliefs and misconceptions. We explored consumer conversations on a n...