Competing with big business: a randomised experiment testing the effects of messages to promote alcohol and sugary drink control policy

• Main Authors: Maree Scully (Author), Emily Brennan (Author), Sarah Durkin (Author), Helen Dixon (Author), Melanie Wakefield (Author), Colleen L. Barry (Author), Jeff Niederdeppe (Author)
• Format: Book
• Published: BMC, 2017-12-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Background Evidence-based policies encouraging healthy behaviours are often strongly opposed by well-funded industry groups. As public support is crucial for policy change, public health advocates need to be equipped with strategies to offset the impact of anti-policy messages. In this stud...