Pharmaceutical marketing of over-the-counter drugs in the current digital era: A review

Digitization is a current era trend that has permeated various daily activities of individuals and businesses. The acceleration of digital adoption can be seen even more with the onset of the COVID-19 pandemic. As a result, a new pattern of pharmaceutical marketing has been defined in the industry i...

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Bibliographic Details
Main Authors: Mohamad Saleem Anis (Author), Mohamed Azmi Hassali (Author)
Format: Book
Published: Faculty of Pharmacy, Mahidol University, 2022-03-01T00:00:00Z.
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3rd Floor Main Library

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