AHP-ENHANCED SWOT MATRIX TEACHING STRATEGY

The SWOT matrix is the quintessential analysis tool for business purposes, and is taught both in undergraduate and postgraduate courses. However, it is widely understood that the selection of the critical success factors (CSFs) that are included for analysis in the matrix is a very subjective and un...

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Cyhoeddwyd: Universidad Peruana de Ciencias Aplicadas, 2016-06-01T00:00:00Z.
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3rd Floor Main Library

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