Managing Athletic Department Touch Points
Athlete recruitment and delivery of the sport experience are critical components in determining the success of intercollegiate athletic teams and programs. Here, the athletic department brand and the associations of the brand achieved through "touch points" influence student-athletes'...
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| Main Authors: | , , |
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| Format: | Book |
| Published: |
University of Kansas Libraries,
2013-12-01T00:00:00Z.
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| Subjects: | |
| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |