Identifying Effective Components of a Social Marketing Campaign to Improve Engagement With Express Sexual Health Services Among Gay, Bisexual, and Other Men Who Have Sex With Men: Case Study

Abstract BackgroundLittle is known about how best to reach people with social marketing messages promoting use of clinical HIV and sexually transmitted infection (STI) services. ObjectiveWe evaluated a multiplatform, digital social marketing campaign intended to increase use of HIV/STI testing, trea...

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Ngā kaituhi matua: Laura C Chambers (Author), Yelena Malyuta (Author), William C Goedel (Author), Philip A Chan (Author), Cassandra Sutten Coats (Author), Ken Allen (Author), Amy S Nunn (Author)
Hōputu: Pukapuka
I whakaputaina: JMIR Publications, 2024-08-01T00:00:00Z.
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