Identifying Effective Components of a Social Marketing Campaign to Improve Engagement With Express Sexual Health Services Among Gay, Bisexual, and Other Men Who Have Sex With Men: Case Study
Abstract BackgroundLittle is known about how best to reach people with social marketing messages promoting use of clinical HIV and sexually transmitted infection (STI) services. ObjectiveWe evaluated a multiplatform, digital social marketing campaign intended to increase use of HIV/STI testing, trea...
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JMIR Publications,
2024-08-01T00:00:00Z.
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