Identifying Effective Components of a Social Marketing Campaign to Improve Engagement With Express Sexual Health Services Among Gay, Bisexual, and Other Men Who Have Sex With Men: Case Study

• Main Authors: Laura C Chambers (Author), Yelena Malyuta (Author), William C Goedel (Author), Philip A Chan (Author), Cassandra Sutten Coats (Author), Ken Allen (Author), Amy S Nunn (Author)
• Format: Book
• Published: JMIR Publications, 2024-08-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract BackgroundLittle is known about how best to reach people with social marketing messages promoting use of clinical HIV and sexually transmitted infection (STI) services. ObjectiveWe evaluated a multiplatform, digital social marketing campaign intended to increase use of HIV/STI testing, trea...