Digital marketing of commercial infant formula in Argentina: a digital ethnographic study

• Main Authors: Flavia Demonte (Author), Daniela Paola Bruno (Author), María Celeste Nessier (Author), María Elisa Zapata (Author)
• Format: Book
• Published: Instituto de Salud Colectiva, Universidad Nacional de Lanús, 2024-04-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Although evidence of the benefits of breastfeeding is widespread, there are several challenges to initiate and sustain it. Infant formula companies use marketing strategies that violate existing regulations, contributing to its early abandonment. We explore the digital marketing exposure of infant f...