Alcohol audio-visual content in formula 1 television broadcasting

Abstract Background Exposure to audio-visual alcohol content in media is associated with subsequent alcohol use among young people. In 2016 Heineken launched its global Formula One (F1) partnership and had a significant brand presence at a number of 2017 F1 race events. We have measured the extent t...

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Bibliographic Details
Main Authors: Alexander B Barker (Author), John Britton (Author), Bruce Grant-Braham (Author), Rachael L Murray (Author)
Format: Book
Published: BMC, 2018-10-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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